Audience segmentation

The audience segmentation is part of our service to our customer acquisition clients, but we could also provide it as a separate service.

Available data categories include:

  • Adults in HH
  • Age
  • Asset Value
  • Auto Ownership – Longevity
  • Auto Ownership – Make
  • Auto Ownership – Nationality
  • Auto Ownership – Type
  • Career – Industry
  • Charity Cause
  • Credit Card Type
  • Discretionary Spending
  • Education
  • Entertainment Type
  • Fall Seasonal
  • Finance and Insurance
  • Gender
  • Hobbies
  • Housing Attribute
  • Income Level
  • Length of Residence
  • Lifestage
  • Living Type
  • Mobile Carrier
  • Music Type
  • Net Worth
  • Payment Profile
  • Pets
  • Political View
  • Presence of Children
  • Shopping – CPG
  • Shopping – Fashion
  • Smart Segments (e.g. High Income Tech Shoppers, High Net Worth, Shopping Moms)
  • Sports
  • Spring Seasonal
  • Status
  • Summer Seasonal
  • Tech Enthusiasts
  • Travel Propensity
  • Video Game Console
  • Winter Seasonal